The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors. The company is well known for its advertising catchphrase 'Pizza! Pizza!', which was introduced in 1979. The same year the Little Caesar's logo became a 3D figure and was used in outdoor signage. The first Little Caesar's franchise location opened in 1962 in Warren, Michigan and was still called Little Caesar's Pizza Treat. The original store closed in October 2018, relocating down the street to a new building in nearby Westland. The first location was in a strip mall in Garden City, Michigan, a suburb of Detroit, and named 'Little Caesar's Pizza Treat'. Little Caesars Pizza was founded on May 8, 1959, by the married couple Mike Ilitch and Marian Ilitch.

The company is owned by Ilitch Holdings, and headquartered in Detroit, Michigan. It operates and franchises pizza restaurants in the United States and internationally in Asia, Europe, the Middle East, Canada, Latin America and the Caribbean.

Founded in 1959, Little Caesars is the third largest pizza chain by total sales in the United States, behind Pizza Hut and Domino's. ( doing business as Little Caesars) is an American multinational chain of pizza restaurants. Pizza, chicken wings, breadsticks, soft drinks